Fave
Design, Engineering, Product2019App Store
Fave is a collaborative list app that helps you curate and recommend your favorite things to friends. Fave was a project my friend Albert and I had been brainstorming for years. At the beginning of 2019, we decided to divvy up the work and bring it to life.
My contributions
We white-boarded many of the experiences together, but I was ultimately responsible for product, design, analytics, building out the iOS app, and lending a hand on the web application. Albert owned the entire back-end API, database, infrastructure, and deployment process.
Why Fave
Beyond both of us wishing a product like Fave existed for ourselves, the inspiration was two-fold. First, with the increasing quantity of information online — and the increasing rate at which it's produced — there has never been a greater need for quality, curated sources that help cut through the noise. Second, 90% of people trust the recommendation of a friend or family member over any other form of media.
That got us wanting to leverage the untapped social capital we all possess but rarely take advantage of. The product experience itself was simple: create and curate lists of your favorite things to easily share them with friends. In turn, you and your friends can quickly see the places you like to go, the products you've endorsed, and the information you've found exceptional.
After signing up hundreds of users and conducting research interviews with nearly all of them, we decided to take our invaluable learnings from Fave and apply them to other ideas.